“I’ve had the pleasure of working with Jo for the last 4 years. During this time, Jo has made significant contributions to our organisation, particularly in establishing our User Experience Research program and team practices.

Jo possesses a deep understanding and passion for customer research, consistently driving herself and her colleagues to prioritise the needs of our customers in all that we do. She has successfully embedded robust processes within the team, built and developed a strong team of researchers, introduced our customer panel, and continually refined our tools to maximise value for the business while reducing costs. Her leadership has been instrumental in numerous high-profile projects.

Additionally, Jo has played a crucial role in fostering a culture of collaboration within the team. Her ability to cultivate relationships at all levels is truly inspiring and has significantly enhanced our team dynamics.

I highly recommend Jo and look forward to the opportunity of working with her again in the future.”

— Jamie Pow. Head of UX @Selfridges. Managed me directly.

“I had the privilege of working with Jo at Selfridges where she established and led the Product Research function. Jo is an exceptional talent with a deep understanding of how to help design teams create user-centred products. Jo has led research for our most exciting and important projects, working with design, product, engineering and business stakeholders to build exceptional experiences. Jo's 'super power' is her ability to help people understand the importance of research in creating products that not only meet user needs but also provide delightful and meaningful experiences - which hasn't always been easy at a heritage brand like Selfridges!

I loved managing Jo. Her positivity, grace and genuine love of research made her invaluable to our team. I hope we work together again.”

— Sophie Ashwell. Product Principal @Selfridges. Managed me directly.

“How fortunate we were to find you to deliver on a fundamental piece of work just at the right moment. Serendipity! Watch this space as we turn those insights into experiences!”

- Dr Alison Rodrias. Head of Delivery Services @Parkinsons UK.

“I’ve had the pleasure of working with Jo throughout the discovery, development and launch of Selfridges Unlocked. In a dynamic, target-oriented environment, Jo ensured that the user was central to our thinking whether that was considering our customers or our store team members. Jo’s commitment to obtaining user feedback was instrumental in measuring the success of our pilot and sharing actionable insights to refine our product before the full launch.

Jo is also an extremely collaborative researcher who is keen to upskill and coach other members of the team, empowering them to use the best tools available to make decisions grounded in data and insights.

Over the last couple of years amidst some changes in our team, Jo has played a pivotal role in strengthening our team culture by encouraging closer collaboration, celebrating successes and recognising achievements.”

- Shreya Awasthi. Senior Product Manager @Selfridges.

“Jo is a highly skilled Senior UX Researcher with whom I had the pleasure of working with at Selfridges. Jo consistently impressed me with her ability to translate complex product and user needs into actionable research that directly influenced product development and addressed key business objectives.

Throughout our time together, Jo demonstrated a deep understanding of user research methodologies. For instance, during the development of the Selfridges app, Jo led a series of user interviews and usability tests with me that identified key points related to user’s understanding of the product. She was extremely knowledgeable about testing techniques and taught me a lot, for which I will be ever grateful. She also has a genuine empathy for users, which shines through in her research approach.

Jo's clear communication skills ensured that research findings were effectively disseminated across various teams. Her insights were instrumental in creating a more intuitive and user-friendly app experience. Jo was always championing tools and techniques to the wider UX and Product teams and a fantastic source of knowledge.

Beyond her research expertise, she's also a compassionate and fun person who brings a positive energy to any team.

I strongly recommend Jo for any Senior UX Researcher position. Her user-centric approach, combined with her research expertise and communication skills, make her a valuable asset to any team. She’s a megastar.”

- Lewis Miller. Lead Product Designer. Worked with me at Selfridges.